Watch How Emotions Drive Sales (video case study)
Why will customers buy your product? That’s a Hot Button. What drives Hot Buttons? Emotions. Listen to customers talk about their hot buttons, in their own voices.
We’ve researched customer requirements for more than 200 startup products and services, in preparation for launching them into the market. These are the most common assumptions that all of those startups made.
Remember, the most common failure mode is getting one of these assumptions slightly wrong...
Since we started offering business development services in 1991, we’ve worked with a lot of new products, new companies and new markets. Here’s a summary of the 200+ startup products we’ve worked on.
37% of the products we validated with customers were either fundamentally flawed or completely off base. As often as not, this was not a surprise to our client; sometimes they had retained us just to confirm their suspicions.