Watch How Emotions Drive Sales (video case study)
Why will customers buy your product? That’s a Hot Button. What drives Hot Buttons? Emotions. Listen to customers talk about their hot buttons, in their own voices.
Recently we talked to mobile app developers about keeping financial and personal data secure. The good news is, they understood the problem and recognized that users of their apps were at risk. The bad news is that they won't do anything about it.
Is the market ready for your product? Are potential buyers feeling the pain TODAY? This client wanted to be sure that a new market segment would understand their value proposition before launch. Here’s what they found out.